In today’s world we’re forced to suppress and conceal our darkness. We put on a facade of positivity to dodge the disapproval as a result of admitting its existence. There is no place to express what hides in the unlit corners of our minds. Any talk of tapping into our dark side is met with a vitriolic backlash. The result? A generation of people out of touch with their primal nature. A population afraid of the shadows of their own souls. Wherever our athletes are – an arena, a ground or a rink – Let The Dog Eat accepts that our darkness gives us an edge. Let The Dog Eat is more than apparel; it’s a movement of like-minded individuals confronting their shadows and embracing a conviction that allows them to conquer.
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