Психология влияния

Influence, the classic book on persuasion, has sold over three million copies and has been translated into thirty languages. It was included in the New York Times bestseller list and Fortune included it in their "75 Smartest Business Books" list. It is mentioned in 50 classics of psychology.

I often ask my podcast guests to recommend their favorite books, and the Influence figure is in the top 3 books in recommendations.

The book explains the psychology behind why people say yes and how to apply that understanding. Dr. Robert Cialdini is an expert in influence and persuasion. The result of his thirty-five years of rigorous, evidence-based research, as well as a three-year program of studying what motivates people to change behavior, is this widely acclaimed book.

You will learn about the six universal principles, how to use them to become a skilled persuader, and how to protect yourself from them. Ideal for people in all walks of life, the principles of Influence will lead you to profound personal change and be the driving force behind your success.

Here are the 6 core principles outlined in this book:

Reciprocity
Commitment and Consistency
social proof
Power
Like
deficit