Tourist communication needs to find emotional drivers and coherent distinctive signs to create messages that can be easily assimilated and memorized in the mind of the tourist. With this project we want to develop and, at the same time, make the visitor not just a tourist but a welcome guest
The idea is to launch a new message, think for example of the combination of Sport-Food and Wine, of the eco-environment with the promotion of cycling and historic cars or motorbikes; It is therefore a question of exploring another "evolved" value of tourism, namely the possibility of conveying and supporting, through the typical product, the promotion of specific forms of tourism such as sport-cycling and eco-sustainable tourism.
The idea is to launch a new message, think for example of the combination of Sport-Food and Wine, of the eco-environment with the promotion of cycling and historic cars or motorbikes; It is therefore a question of exploring another "evolved" value of tourism, namely the possibility of conveying and supporting, through the typical product, the promotion of specific forms of tourism such as sport-cycling and eco-sustainable tourism.
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