The Loncomilla Valley is prospected as a wine tourism destination, an area recognized by experts as a terroir from which the best Chilean wines are produced, due to the natural factors of the soil, topography and microclimate, in addition to its rich history and its extensive wine heritage . For the aforementioned, a group of wine and hotel companies in the Loncomilla Valley has joined under the eaves of a PROFO of CORFO, to make this territory an obligatory destination, delivering an experience with first-class services to the visitor. The Loncomilla Valley has the favorable conditions to develop wine tourism products and services with which it can reinforce its image of a wine brand through the convergence of elements such as the quality of wines, culture, land, varieties, traditions , technological development and architectural heritage. As part of the marketing strategy, it was thought to complement it with a mobile marketing strategy, to reach that group of tourists, with direct and personal communication in real time to consumers who are online, connected, that require immediacy of information to make decisions regarding the destination to visit, with an immediate impact. An application for Smarthone that groups all Profo companies, showing its offer to the visitor which will also allow to expand the presence in the network and develop the business performance in an increasingly competitive market.
Exclusive application that will announce the association of the Loncomilla Valley, its history, its members and the most important tourist offer offered to visitors.
It will allow the user to access the routes much faster, since he will not need to enter a browser to search.
Sections that you will find in the APP:
Intro APP: Introduction of the logo and main screen of the application, from there you can access the different internal sections.
Wine Tourism Points: This section will store all the information about the different routes, each one with its individual information sheet, which will include location, services offered, contacts, dates, to be able to go to the beginning of the route through Google Maps and Waze (Depending on availability).
Loncomilla Valley Association: General description of the association, its history and promotional video. Grid with all the logos of the associated brands.
Credits: General information of the project, participating team and current version of the application
Exclusive application that will announce the association of the Loncomilla Valley, its history, its members and the most important tourist offer offered to visitors.
It will allow the user to access the routes much faster, since he will not need to enter a browser to search.
Sections that you will find in the APP:
Intro APP: Introduction of the logo and main screen of the application, from there you can access the different internal sections.
Wine Tourism Points: This section will store all the information about the different routes, each one with its individual information sheet, which will include location, services offered, contacts, dates, to be able to go to the beginning of the route through Google Maps and Waze (Depending on availability).
Loncomilla Valley Association: General description of the association, its history and promotional video. Grid with all the logos of the associated brands.
Credits: General information of the project, participating team and current version of the application
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