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▪ Application Marketing Learning Explains:

- What is marketing.

Scientific assets of marketing.

The historical origins of marketing.

Marketing trends.

The importance of marketing.

Marketing characteristics.

Marketing jobs.

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Marketing tools (marketing mix):

1 - product.

2 - the price.

3 - Distribution (location).

4 - promotion.

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- What is the product.

Product dimensions.

Marketing types of products:

1 - The commodity. 2 - service.

- What a commodity.

Kinds of goods.

- What is the service?

Service features.

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- New products.

Stages of introducing new products.

New product identification tools.

Stages of the life cycle of new products.

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- what is the price.

Factors affecting product pricing.

New product pricing strategies.

Old product pricing strategies.

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