A frequent question from entrepreneurs, what mistakes should I avoid when using social networking for my business? Here are five mistakes identified that some companies make when it comes to social media marketing.
1. No blog. Many people have been asking why they need a blog if Facebook and Twitter are so popular. Well, your blog is YOUR real estate on the web, and Facebook and twitter are companies unto themselves.
2. Mixing business and personal. It can not be apparent for your followers when you mix business and personal content on social networking sites like Facebook and LinkedIn. One way around this on Facebook is to keep your profile personal for friends and family and set up a Fan Page to connect with clients, customers, vendors, colleagues, and prospects. Keep in mind your purpose and what you want to get out of your social marketing.
3. Lack of integration. It's essential to link your social sites together. You're attracting different people from different platforms, and you can increase engagement when you let them know how they can connect with you on other platforms. You want to make sure your blog posts are being pulled into all sites where it's allowed so you can draw people back to your home base with your compelling ideas.
4. No consistent image. To develop your online persona, you want all your sites to have a consistent look and feel. That includes the picture you use as an avatar. When someone finds you on LinkedIn and follows a link to your blog, you want them to feel confident they've landed in the right place, and you're giving them a congruent experience.
5. Continually pushing your message.
Learn these and other tricks today download Social Media Hacks
1. No blog. Many people have been asking why they need a blog if Facebook and Twitter are so popular. Well, your blog is YOUR real estate on the web, and Facebook and twitter are companies unto themselves.
2. Mixing business and personal. It can not be apparent for your followers when you mix business and personal content on social networking sites like Facebook and LinkedIn. One way around this on Facebook is to keep your profile personal for friends and family and set up a Fan Page to connect with clients, customers, vendors, colleagues, and prospects. Keep in mind your purpose and what you want to get out of your social marketing.
3. Lack of integration. It's essential to link your social sites together. You're attracting different people from different platforms, and you can increase engagement when you let them know how they can connect with you on other platforms. You want to make sure your blog posts are being pulled into all sites where it's allowed so you can draw people back to your home base with your compelling ideas.
4. No consistent image. To develop your online persona, you want all your sites to have a consistent look and feel. That includes the picture you use as an avatar. When someone finds you on LinkedIn and follows a link to your blog, you want them to feel confident they've landed in the right place, and you're giving them a congruent experience.
5. Continually pushing your message.
Learn these and other tricks today download Social Media Hacks
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