Business Grandparents is a social initiative promoting and reminding about small enterprises run by elderly people who, despite their extensive experience and commitment, cannot break through the barriers of modernity with their activities.
The campaign was initiated and entirely carried out by us, i.e. a group of six students of the Faculty of Management at the University of Warsaw. Initially as a study assignment, with time it turned into something much bigger - a bridge between the past and the present. We started with creating social media profiles where we showed stories of seniors.
The next step of this initiative was the release of a mobile application that allows you to search for points in the area according to the category of activity, as well as add new businesses to the database.
The campaign was initiated and entirely carried out by us, i.e. a group of six students of the Faculty of Management at the University of Warsaw. Initially as a study assignment, with time it turned into something much bigger - a bridge between the past and the present. We started with creating social media profiles where we showed stories of seniors.
The next step of this initiative was the release of a mobile application that allows you to search for points in the area according to the category of activity, as well as add new businesses to the database.
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