There are a few very exciting benefits to using this strategy. Namely:
1. Live events have a high perceived value. If you offered the same content in an ebook, you might charge $25. But since it’s a live event, you could easily charge $100, $150 or even more!
2. You have a product you can sell again and again. Once the event is over, you’ll have the recordings. And that means you’ll have a product that you can sell again. You can even break the recordings up into lessons in order to create multiple products!
Sounds exciting, right?
But if you’ve never created a virtual workshop, it can also sound overwhelming and even difficult.
Relax, it’s not hard when you use my simple three-step system:
Step 1: Set Up the Workshop. Here’s where you’ll learn how to choose a topic, how to present the content in webinar format, and everything else you need to know about preparing to run your workshop.
Step 2: Supply the Content. This is where you’ll learn how to create the actual content for your workshop. It’s easier than you think!
Step 3: Sell the Workshop. This is just what it sounds like – you put a price tag on the workshop and then start getting targeted traffic in front of your offer.
Let’s jump right in…
1. Live events have a high perceived value. If you offered the same content in an ebook, you might charge $25. But since it’s a live event, you could easily charge $100, $150 or even more!
2. You have a product you can sell again and again. Once the event is over, you’ll have the recordings. And that means you’ll have a product that you can sell again. You can even break the recordings up into lessons in order to create multiple products!
Sounds exciting, right?
But if you’ve never created a virtual workshop, it can also sound overwhelming and even difficult.
Relax, it’s not hard when you use my simple three-step system:
Step 1: Set Up the Workshop. Here’s where you’ll learn how to choose a topic, how to present the content in webinar format, and everything else you need to know about preparing to run your workshop.
Step 2: Supply the Content. This is where you’ll learn how to create the actual content for your workshop. It’s easier than you think!
Step 3: Sell the Workshop. This is just what it sounds like – you put a price tag on the workshop and then start getting targeted traffic in front of your offer.
Let’s jump right in…
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