Customers visit their local shop, browse through the Copia products and place orders with the shopkeeper using the Copia app.

Customers pay the shopkeeper for the value of the goods paying in one lump sum or in small installments on a “layaway” plan.

The shopkeeper uses a mobile payment system to pay Copia for the ordered products.

Copia delivers the goods to the shopkeeper within 48 hrs for peri-urban locations and within 1 week for rural locations.

Once the customer receives the order, the shopkeeper receives a commission from Copia.