"Jam Ae" is a project to develop product design for the community. Under the concept of using local cultural heritage to create a modern cultural product But still showing the identity and symbol of locality prominently Chaem A Project Originated from the project of the development of Mae Chaem hand-woven cloth pattern from the heritage of wisdom with information technology Which has been supported by the Prime Minister's Office through the One Tambon One Product Movement Project Annual budget year 2019 from the strategic plan to create stability and reduce economic and social inequality. The goal of the project was to develop further the product form of hand woven fabric of Mae Chaem District. To have a modern style and in line with the modern way of life By using Design Thinking, which is one way of the Design Process, to develop products for the locality And developing media public relations models for the products in modern media formats In order to reach a wider target audience
Nowadays, it has been found that many new generations are increasingly interested in local handicrafts such as weaving and various handicrafts. That leads to the creation of more cultural heritage. Such significance can be said that "Local handicrafts Will occur and exist because it can meet the needs Sufficient and self-sufficient Meet the needs That can be satisfied Respond to the mental value that leads to confidence and pride Handicrafts are therefore a part of the life of the community that creates and develops the use of local resources. According to the potential and ability of each and every age and age, the development and adaptation of handicrafts Not only have to understand the changes in society Of market or consumer demand If knowledge is needed Technical understanding Basic process in the work done And understand how to use raw materials "(Nusara Thuengket, 2019). In addition, the changing market patterns and technologies Makes the product presentation or product more easily accessible to a wider target audience
For this reason, the project for the development of the pattern of Mae Chaem hand-woven cloth from wisdom heritage by information technology or "Cha-Ae" is a project for further development and development of product design guidelines from the Mae Chaem hand-woven cloth heritage of Mae Chaem. With the design thinking process With local cultural capital To create and create new products or new products from the community That is in line with the way of life of people in modern times But still retaining the local cultural identity With the process of community involvement with professional designers from three dimensions: community dimension, education dimension and business dimension Like a wheel of driving in every dimension that is important to walk towards the destination with sustainability
In which the project organized a process of exchanging knowledge between the community and designers Community and community And designers and designers over a period of 6 months, which goes through a workshop Study trip Small group seminar Practicing many technical skills And space to work together between the community and designers Resulting in a mutual learning process It is one of the important results, in addition to the project's output. There are 20 participants from 16 villages, including 1) Pa Daet House 2) Ban Thong Fai 3) Ban Chang Chang Koi 4) Mae Ming Guest House 5) Kong Kong Guest House North-South 6) Ban Paadad 7) Ban Mae Pan 8) Ban Yang Luang 9) Ban Huai Hai 10) Ban Ton Tan 11) Ban Thung Yao 12) Ban Na Yang Din 13) Ban Mae Sa 14) Baan Dark Long 15) Ban Ho and 16) Ban Kok Noi and still have a total of more than 30 works Products offered through the exhibition "Anne glowing" in this.
Nowadays, it has been found that many new generations are increasingly interested in local handicrafts such as weaving and various handicrafts. That leads to the creation of more cultural heritage. Such significance can be said that "Local handicrafts Will occur and exist because it can meet the needs Sufficient and self-sufficient Meet the needs That can be satisfied Respond to the mental value that leads to confidence and pride Handicrafts are therefore a part of the life of the community that creates and develops the use of local resources. According to the potential and ability of each and every age and age, the development and adaptation of handicrafts Not only have to understand the changes in society Of market or consumer demand If knowledge is needed Technical understanding Basic process in the work done And understand how to use raw materials "(Nusara Thuengket, 2019). In addition, the changing market patterns and technologies Makes the product presentation or product more easily accessible to a wider target audience
For this reason, the project for the development of the pattern of Mae Chaem hand-woven cloth from wisdom heritage by information technology or "Cha-Ae" is a project for further development and development of product design guidelines from the Mae Chaem hand-woven cloth heritage of Mae Chaem. With the design thinking process With local cultural capital To create and create new products or new products from the community That is in line with the way of life of people in modern times But still retaining the local cultural identity With the process of community involvement with professional designers from three dimensions: community dimension, education dimension and business dimension Like a wheel of driving in every dimension that is important to walk towards the destination with sustainability
In which the project organized a process of exchanging knowledge between the community and designers Community and community And designers and designers over a period of 6 months, which goes through a workshop Study trip Small group seminar Practicing many technical skills And space to work together between the community and designers Resulting in a mutual learning process It is one of the important results, in addition to the project's output. There are 20 participants from 16 villages, including 1) Pa Daet House 2) Ban Thong Fai 3) Ban Chang Chang Koi 4) Mae Ming Guest House 5) Kong Kong Guest House North-South 6) Ban Paadad 7) Ban Mae Pan 8) Ban Yang Luang 9) Ban Huai Hai 10) Ban Ton Tan 11) Ban Thung Yao 12) Ban Na Yang Din 13) Ban Mae Sa 14) Baan Dark Long 15) Ban Ho and 16) Ban Kok Noi and still have a total of more than 30 works Products offered through the exhibition "Anne glowing" in this.
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