In 2012, at the initiative of the OPC Spain Federation, the international associations MPI, ICCA, SITE, in their Iberian chapters, SPAIN DMC and OPC Spain created the MICE FORUM to become the reference sector interlocutor and give visibility to the segment of meetings and events.
MICE -by its English acronym- originally includes meetings, incentive trips, conventions and fairs (exhibitions), events nowadays, that is, the tourism and communication segment that most sustainability and profitability can contribute to the sector and destinations.
In 2019, AEVEA, the Spanish Association of Event Companies, and EMA, Event Managers Association, joined the Forum, thus bringing together practically 360 degrees of the professional world of the
From the MICE FORUM we promote the organization of an annual meeting, a working day to deepen the intelligence of the sector, promotion and talent.
The third edition will be held on September 16 at the Hotel Madrid Marriott Auditorium, tomorrow.
MICE -by its English acronym- originally includes meetings, incentive trips, conventions and fairs (exhibitions), events nowadays, that is, the tourism and communication segment that most sustainability and profitability can contribute to the sector and destinations.
In 2019, AEVEA, the Spanish Association of Event Companies, and EMA, Event Managers Association, joined the Forum, thus bringing together practically 360 degrees of the professional world of the
From the MICE FORUM we promote the organization of an annual meeting, a working day to deepen the intelligence of the sector, promotion and talent.
The third edition will be held on September 16 at the Hotel Madrid Marriott Auditorium, tomorrow.
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