Gemasting is an innovation based on mobile apps to move people (mothers and babies) so that they are aware of the dangers of stunting (toddlers fail to grow and develop). This education is carried out through healthy living parenting for mothers and toddlers in Indonesia so as to create a smart generation.

It is time for Indonesia to have a generation with the ability and competence to compete with the entire international population. Through the motto with Great and Measurable to Achieve Everything or in the Indonesian sense by "thinking big (Great) and Stepping measurably (Measurable) then we can achieve everything we want (Achieve Everything)."