Caza Herramientas GW is an augmented reality game that takes place at the Ferretera National Expo in the city of Guadalajara Mexico for the gearwrench brand, the main objective of the activity is to generate a moment of fun inside the fair as well as to create remembrance of the Gearwrench Mexico brand. The people who participate must download the APP on their cell phone, register with their e-mail and from there start to look for tools of the Gearwrench brand that will be distributed within the site. Each tool has a score and as the participant finds tools the application indicates the accumulated points that are acquired. According to the score there are different prizes and the participants will be able to approach the stand of Gearwrench inside the fair to make them delivery of said prizes.
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