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la luce giyim

la luce
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About la luce giyim

KRTEKS TEKSTİL (la luce, L2 ve Qm)



THE ADDRESS OF BRANDS THAT FOCUS ON SELLING MORE, NOT MORE

Addressing the different tastes of women, Krteks Tekstil started its activities in the fields of production, wholesale and ready-to-wear retailing. Krteks Tekstil not only became one of the most important institutions of the ready-to-wear sector in a short time with its strategies that it put into practice with determination and discipline, high product quality and consumer satisfaction oriented approach, but also managed to gain a long and permanent place for itself in international markets. Krteks textile production planning is among the leading players in Turkey.



Krteks Tekstil, with its global ready-to-wear brands, contributes to the style of contemporary, urban women of the world and is a complementary element in every moment of life.



In the ready-to-wear sector, we prepare high quality designs based on elegance, comfort and ease of use with our own design units. We plan our production in the best way and carry out or supply it in our own facilities. The vision of our production units is "to be the leading manufacturer that sets the standards of excellence in the production of women's ready-made garments in the world". As we move towards this vision, our mission is to continuously improve the system and management quality, to create an industrial organization that can fully meet customers' expectations of quality, cost, supply, flexibility, and to prepare a working environment that offers participatory, happy and career opportunities to its employees. With the advantage of scientific retailing, we directly run our retail operations in every market we enter, with the quality of our experience. Going into stores is of priority and indispensable importance for the implementation of this policy. Our ready-to-wear brand is offered for sale in stores, dealers and wholesale customers. We open our stores in shopping centers and on important streets.



Established in 1994 under the name of Kuruoğlu Tekstil, the high product quality offered as an export company in 2008 encountered an intense demand in the export market in a short time. This situation directed the group towards rapid growth. La luce, which is the leading actor of the group advancing with the aim of becoming a brand in the retail sector, was founded in 2009. Thus, in 2012, the first la luce store was opened on Istanbul Bagdat Street. La luce collections, designed for working women aged 25 and above, became a rapidly spreading brand with the positive transformation of the store.



In 2010, L2, the second brand of the Krteks textile family, was created. To reflect the original style prepared for plus size women who want to L2 feminine collection of large size women began to be indispensable requirement in Turkey.

- The Qm brand, created for women who like to dress younger in 2012, joined the Krteks textile brand portfolio.

-The group decided to create a nationwide retailing system with more effective sales channels with the nine stores it opened in 2012-2014.

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