"La Vineria" is a brand that distinguishes about twenty bulk and bottled wine shops operating in the province of Verona and in several cities in northern Italy.
The stores are all franchised, so every store that displays the brand is actually an independent company, with its owner and an independent company name.
La Vineria is a chain of stores or a group of entrepreneurs who have chosen to collaborate on the same project by sharing strategies and objectives. The Franchising contract allows the use of the brand and related links for a specific area assigned and therefore exclusive.
Furthermore the use of the advertising and communication channels, the commercial policies, the knowledge and techniques for an efficient performance of the store activity is granted.
The stores are all franchised, so every store that displays the brand is actually an independent company, with its owner and an independent company name.
La Vineria is a chain of stores or a group of entrepreneurs who have chosen to collaborate on the same project by sharing strategies and objectives. The Franchising contract allows the use of the brand and related links for a specific area assigned and therefore exclusive.
Furthermore the use of the advertising and communication channels, the commercial policies, the knowledge and techniques for an efficient performance of the store activity is granted.
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