Jaay Ma Mburu is a new bread distribution system set up by the Ministry of Commerce and Small and Medium Enterprises. It is a new distribution mechanism based on three fundamental principles: proximity, hygiene and quality. It works with a franchise system materialized through a digital platform that reduces the number of intermediaries in the distribution circuit while allowing consumers to access their daily food without traveling with the advantage that the price remains the same. . The franchise concept offers a package that includes a digital platform, rolling equipment and a hygiene and bread distribution management manual while integrating a digital payment system through an electronic wallet.
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