With technological advances, consumption habits are changing at a very fast pace. The customer by time constraint, turns to the internet to buy online.
However, how can your customer, when making the decision to buy online, be sure that he actually buys a product made by the company whose logo is marked on the product? Indeed, more and more counterfeit products are invading the market, allowing ill-intentioned individuals to make money from brands of products that do not belong to them. From wine to dairy products to shoes and more, everything goes. You are not immune to the unfair competition that leads to the loss of trust of your customers and the decline in your turnover if it does not lead to the closure of your business. This phenomenon is amplified by social networks and countless online sales sites that generally have no way to control and validate the origin of products.
However, how can your customer, when making the decision to buy online, be sure that he actually buys a product made by the company whose logo is marked on the product? Indeed, more and more counterfeit products are invading the market, allowing ill-intentioned individuals to make money from brands of products that do not belong to them. From wine to dairy products to shoes and more, everything goes. You are not immune to the unfair competition that leads to the loss of trust of your customers and the decline in your turnover if it does not lead to the closure of your business. This phenomenon is amplified by social networks and countless online sales sites that generally have no way to control and validate the origin of products.
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