The MARKENARTIKEL is the magazine for brand management - edited by Brands Association eV, Berlin. The monthly magazine has been working for over 70 years with topics related to the brand. In interviews and articles every month trends in brand management and marketing are discussed from different perspectives. There are also special issues on key topics such as packaging and brand.
The MARKENARTIKEL reported practical and sound on companies and provides profiles and interviews in front of their brand management strategies and management concepts. In addition, background reports and interviews on the field and trade mark law. Guest Posts from research and teaching round off the range of topics.
The solid ministries "brand management", "trade", "right" and "service" (including reviews, personal) are supplemented by monthly focus topics, including to markets (eg healthcare market), target groups (eg children, Best Ager), market research or product and brand piracy.
The Boss Floors and marketing decision-makers of leading brand products provider in Germany. Media and advertising agencies, commercial companies, and political and economic institutions.
The MARKENARTIKEL reported practical and sound on companies and provides profiles and interviews in front of their brand management strategies and management concepts. In addition, background reports and interviews on the field and trade mark law. Guest Posts from research and teaching round off the range of topics.
The solid ministries "brand management", "trade", "right" and "service" (including reviews, personal) are supplemented by monthly focus topics, including to markets (eg healthcare market), target groups (eg children, Best Ager), market research or product and brand piracy.
The Boss Floors and marketing decision-makers of leading brand products provider in Germany. Media and advertising agencies, commercial companies, and political and economic institutions.
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