Via Sorelle Joias was founded in 2017 in Uberlândia in the interior of Minas Gerais, by the then entrepreneur Cristina Gino, the brand received this name, which in Italian means “way of sisters, due to the strong affective bond it has with its sisters.
With a small store in the center of the city, business expanded and with it the need for a new business model.
Today known throughout the region, Via Sorelle has become an e-commerce specialized in necklaces, earrings, rings and bracelets of the most varied models, which are sent all over Brazil, which embellish women in their daily lives and on special occasions , these women, who serve as inspiration for the brand.
With a small store in the center of the city, business expanded and with it the need for a new business model.
Today known throughout the region, Via Sorelle has become an e-commerce specialized in necklaces, earrings, rings and bracelets of the most varied models, which are sent all over Brazil, which embellish women in their daily lives and on special occasions , these women, who serve as inspiration for the brand.
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