The “Inter Home and Office Industry” Project arose due to the existence of a competitive advantage in the Central Region of the country, as well as a huge potential yet to be explored.
The mentioned project aims to improve the approach of the Portuguese companies in this sector, enhancing business accomplishment, thus contributing for the increase of their internationalization, namely of the companies in the Águeda region.
The chosen target market for this project was the “Home and Office Industry” German market, the biggest in Europe and the second biggest worldwide.
The mentioned project aims to improve the approach of the Portuguese companies in this sector, enhancing business accomplishment, thus contributing for the increase of their internationalization, namely of the companies in the Águeda region.
The chosen target market for this project was the “Home and Office Industry” German market, the biggest in Europe and the second biggest worldwide.
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