Advanced Marketing Course
OBJECTIVES
1 Recall the evolutionary nature of the marketing function.
2. Highlight the need for a restructuring of the company for a better
cross-functional coordination and the implementation of a "marketing culture".
3. Introduce the concept of "market orientation".
In-depth Marketing Course pdf
Advanced Marketing Course apk
OBJECTIVES
1 Recall the evolutionary nature of the marketing function.
2. Highlight the need for a restructuring of the company for a better
cross-functional coordination and the implementation of a "marketing culture".
3. Introduce the concept of "market orientation".
In-depth Marketing Course pdf
Advanced Marketing Course apk
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