The Digital Hotel Day is aimed at specialists and executives in upper and middle management in the individual hotel industry, branded hotels or in hotel cooperations. The aim of the event is to substantiate the different segments of digitization, to explain technologies and their financing and to obtain an overall overview based on best cases and insights in order to take away concrete recommendations for action for your own business.
In terms of content, the Digital Hotel Day deals with the different areas that are important for digitization in the hotel. Starting with the targeted addressing of potential guests along the customer journey, the right booking strategy, good revenue management, digital business models and an automated front and back office.
These topics await you, among others:
• Website, SEA/SEO, social media & e-mail marketing - Which parameters are crucial for successful online marketing?
• Direct and/or indirect sales channels? – The right way to increase sales.
• Storytelling & Brand Marketing – What is the recipe for successful brand communication?
• Cloud infrastructure, software or app solutions?! – The different digitization options in the hotel.
• Efficient digitization & automation in the back office - solution approaches for operational hotel operations
• Digitization vs. Hospitality – What potential does digitization result in in the hospitality industry?
+ Including get-together and networking lounge.
+ Interactive formats to deepen individual subject areas
+ Exclusive hotel tour with a look behind the scenes.
With the free event app for the ahgz Digital Hotel Day you are always up to date.
Benefit from the following functions, among others:
• Program: You always have the current program at hand.
• Attendee List: See who else is in at any time.
• Live communication: Ask questions to our presenters.
• Exhibition plan: See which exhibitors and partners are on site at all times.
• Speaker: Find out more about our speakers.
In terms of content, the Digital Hotel Day deals with the different areas that are important for digitization in the hotel. Starting with the targeted addressing of potential guests along the customer journey, the right booking strategy, good revenue management, digital business models and an automated front and back office.
These topics await you, among others:
• Website, SEA/SEO, social media & e-mail marketing - Which parameters are crucial for successful online marketing?
• Direct and/or indirect sales channels? – The right way to increase sales.
• Storytelling & Brand Marketing – What is the recipe for successful brand communication?
• Cloud infrastructure, software or app solutions?! – The different digitization options in the hotel.
• Efficient digitization & automation in the back office - solution approaches for operational hotel operations
• Digitization vs. Hospitality – What potential does digitization result in in the hospitality industry?
+ Including get-together and networking lounge.
+ Interactive formats to deepen individual subject areas
+ Exclusive hotel tour with a look behind the scenes.
With the free event app for the ahgz Digital Hotel Day you are always up to date.
Benefit from the following functions, among others:
• Program: You always have the current program at hand.
• Attendee List: See who else is in at any time.
• Live communication: Ask questions to our presenters.
• Exhibition plan: See which exhibitors and partners are on site at all times.
• Speaker: Find out more about our speakers.
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