ADVANTAGES OF ADVERTISING
Why should you advertise on the radio?
Radio is constantly growing in popularity, audience, credibility and effectiveness as an advertising vehicle.
It is present everywhere, in homes, in cars, at work, at leisure ... It offers segmentation, flexibility and loyalty, and even accompanies your client wherever you go without the need for viewing or reading.
A) 9 out of 10 people listen to the radio every week. Probably 9 out of 10 consumers in your business also listen.
B) 95% of households have at least one radio.
C) 73% of vehicles have a radio.
D) 41% of households have clock radio and woke up listening to music and advertising (IBOPE)
D) Its propagation also for being heard by the cell phones and internet tuned in the stations that have this service.
The frequency (number of times that your advertisement is served) is essential for a result advertisement. The radio offers this, as it is usually your client who is faithful to a style of music and consequently he is faithful to a particular broadcaster. So your advertisement will be heard many times and memorized.
The production of a radio commercial is much cheaper and faster than most advertising vehicles, this implies low investment and agility when advertising.
Why should you advertise on the radio?
Radio is constantly growing in popularity, audience, credibility and effectiveness as an advertising vehicle.
It is present everywhere, in homes, in cars, at work, at leisure ... It offers segmentation, flexibility and loyalty, and even accompanies your client wherever you go without the need for viewing or reading.
A) 9 out of 10 people listen to the radio every week. Probably 9 out of 10 consumers in your business also listen.
B) 95% of households have at least one radio.
C) 73% of vehicles have a radio.
D) 41% of households have clock radio and woke up listening to music and advertising (IBOPE)
D) Its propagation also for being heard by the cell phones and internet tuned in the stations that have this service.
The frequency (number of times that your advertisement is served) is essential for a result advertisement. The radio offers this, as it is usually your client who is faithful to a style of music and consequently he is faithful to a particular broadcaster. So your advertisement will be heard many times and memorized.
The production of a radio commercial is much cheaper and faster than most advertising vehicles, this implies low investment and agility when advertising.
Show More
