Innovative Radio Inspiring Everyone, IRIE FM the Roots Rocking Reggae station has developed a personal relationship with its listeners, unprecedented in Jamaican media as the acronym states Innovative Radio Inspiring Everyone. And so, the greatest love story in Jamaican radio began and has become a growing force. In no time, IRIE FM carved out a special niche and endeared a large, loyal audience, becoming the people’s number one radio station.