A business born of passion and love for beauty, DyFashion started as a bold plan of Irina and Dragoș Arapu in 2012. At that time, fresh graduates, the two took their heart in their teeth and set off on a path to which some would say brave, others risky: to pursue their passions and start their own business. Said and done! Irina's passion for fashion and Dragoș's for IT and commerce came together and so they laid the foundations of DyFashion in the child's room in the small apartment where the family lived then.
DyFashion is now a well-known name and one of the largest online dress stores in Romania. With modesty, sincerity and perseverance, the two managed to implement the plan they devised in their little boy's room. The store took shape, then gradually developed until it reached its headquarters in a generous space of 400sqm. And more than that, from two people we grew to 30 people, a young, dynamic and involved team.
The reason we came here is simple: we have not lost the passion we started with and we have been involved with care and attention in everything we do. Above profitability has always been the satisfaction of our customers. We want to offer both quality products and a pleasant experience to all those who buy from us.
We also believe that we succeed, and the vote of confidence offered by the public confirms this. We are certified as a "Trusted Store", with a trademark registered at OSIM, and our portfolio includes over 20,000 items.
When we created Dyfashion we wanted only one thing: to democratize Romanian fashion. We wanted every woman in Romania to have access to beautiful, quality products and affordable prices. DyFashion is about the fulfillment and satisfaction of all women, with different styles, silhouettes and preferences. That is why we put diversity first. In our portfolio, you will find complete clothing solutions regardless of the season or current trends. Our store includes a variety of Romanian products and brands at a superior quality. Over 90% of the clothing, footwear and accessories on DyFashion are made by Romanian manufacturers at high quality standards.
DyFashion is now a well-known name and one of the largest online dress stores in Romania. With modesty, sincerity and perseverance, the two managed to implement the plan they devised in their little boy's room. The store took shape, then gradually developed until it reached its headquarters in a generous space of 400sqm. And more than that, from two people we grew to 30 people, a young, dynamic and involved team.
The reason we came here is simple: we have not lost the passion we started with and we have been involved with care and attention in everything we do. Above profitability has always been the satisfaction of our customers. We want to offer both quality products and a pleasant experience to all those who buy from us.
We also believe that we succeed, and the vote of confidence offered by the public confirms this. We are certified as a "Trusted Store", with a trademark registered at OSIM, and our portfolio includes over 20,000 items.
When we created Dyfashion we wanted only one thing: to democratize Romanian fashion. We wanted every woman in Romania to have access to beautiful, quality products and affordable prices. DyFashion is about the fulfillment and satisfaction of all women, with different styles, silhouettes and preferences. That is why we put diversity first. In our portfolio, you will find complete clothing solutions regardless of the season or current trends. Our store includes a variety of Romanian products and brands at a superior quality. Over 90% of the clothing, footwear and accessories on DyFashion are made by Romanian manufacturers at high quality standards.
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