Thoughtful Pinch

Thoughtful Pinch allows a user to start a spontaneous and thoughtful virtual gift for another person, perhaps inspired by the user's trip to the mall. Other users can join the fun and contribute to the Pinch. When the goal is met, the user who created the Pinch or the intended recipient can redeem the Pinch for a virtual reward card. A user can also create a free Pinch that doesn't require contributions.