‘BGR’ is the core of our brand name ‘BGR the Burger Joint®’, a brand we have operated since 2008. As we introduce our new Brand Positioning, ‘BGR’ remains as the core of our new brand name: ‘BGR – Burgers Grilled Right®’. ‘Grilled Right’ is an essential part of our core positioning – as our burgers –and our Masterpieces and Signature Specialties – are grilled on an open flame, and cooked to order and to temperature.
Our restaurant concept is based on perfecting the art of grilling – and has been supported by the many awards we are privileged to have won. All new BGR restaurants will open under ‘BGR – Burgers Grilled Right®’; and, over time, existing BGR restaurants will be remodeled and transitioned to ‘BGR – Burgers Grilled Right®’.
BGR restaurants are not all owned by BGR. Local owners operate BGR restaurants in their communities – your communities. Some of our existing ‘BGR the Burger Joint’ restaurants will serve our new menu before there is a change in that location’s brand name and/or a remodeling is initiated.
Download our app to get rewards and extra perks. Here’s how it works:
1) Register your credit/debit card(s) in the app.
2) Shop as usual.
3) We’ll buzz your phone when you earn a reward. No need to fish your phone out, check-in, or scan anything. Just pay as usual.
4) Rewards show up on your phone for you to use. It's like magic!
Our restaurant concept is based on perfecting the art of grilling – and has been supported by the many awards we are privileged to have won. All new BGR restaurants will open under ‘BGR – Burgers Grilled Right®’; and, over time, existing BGR restaurants will be remodeled and transitioned to ‘BGR – Burgers Grilled Right®’.
BGR restaurants are not all owned by BGR. Local owners operate BGR restaurants in their communities – your communities. Some of our existing ‘BGR the Burger Joint’ restaurants will serve our new menu before there is a change in that location’s brand name and/or a remodeling is initiated.
Download our app to get rewards and extra perks. Here’s how it works:
1) Register your credit/debit card(s) in the app.
2) Shop as usual.
3) We’ll buzz your phone when you earn a reward. No need to fish your phone out, check-in, or scan anything. Just pay as usual.
4) Rewards show up on your phone for you to use. It's like magic!
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