Intro to Business Analytics

Business analytics is thriving – and so is its role in forward-thinking organizations around the world. The demand for business analytics professionals is growing multifold - and now is the time to start working towards your desired career.

Getting Started with Business Analytics:

What is Business Analytics? Why has it become so popular recently? What are some of the popular applications of Business Analytics? And more importantly, how can you get started with learning Business Analytics from scratch?

With growth in digitisation, Business Analytics is ubiquitous right now. Organizations are splurging to integrate data science solutions in their daily processes. This is where they need Business Analysts.

Why pursue Business Analytics:

Data is ubiquitous! Organizations need people who can use Business Analytics tools and techniques to make sense of this data.
It is one of the hottest field in the industry right now
There are so many Business Analytics tools and techniques which can be applied to solve business problems. Keep learning, keep growing!
The potential of Business Analytics is limitless - spanning across industries, roles and functions

Course Content

Module 1: What is Business Analytics?
- What is Business Analytics?
- Quiz: What is Business Analytics
- You just joined an exicting startup!
- Quiz - Map the Job families
- Data Scientist vs. Data Engineer vs. Business Analyst
- Quiz - Map the responsibilities
- Sample problems and projects - Business Analytics vs. Data Science
- Quiz: Sample problems and Projects - Business Analysts vs. Data Scientits
- A few more things - Business Analytics vs. Data Science
- Career in Business Analytics
- Knowing Each other

Module 2: Spectrum of Business Analytics

- Terms related to Business Analytics
- Management Information Systems (MIS)
- Detective Analysis
- Business Intelligence
- Predictive Modeling
- Artificial Intelligence and Machine Learning
- What kind of problems do Business Analysts work on?


Module 3: Skills Required for Business Analytics and Roadmap of Business Analytics Program
- Skills Required in Business Analytics Roles
- Download the Roadmap for Certified Business Analytics Program (CBAP)
- Bonus Section - Logistics of Certified Business Analytics Program from Analytics Vidhya

Module 4: Case study: Ezine Publishing
- Overview - Case study - Ezine Publishing
- Understanding Business
- Quiz: Identify Focus Categories
- Quiz: Getting Granular with traffic data
- Quiz - Identify effective channel
- Quiz - Maximize Revenue
- Quiz - Target Customers
- Quiz: Traffic Distribution
- Quiz - Advertisements
- Where to go from here?