It all started one fine evening in 2021, on our usual call about life and beyond where we discussed about how the myriad art/craft setups in Rajasthan are slowly diminishing giving way to consolidated bigger players, killing a few old art forms. They are missing one core thing, the ability to sell online. And we believe if we can make a platform which supports the artisans journey online, we can teach and make them self sufficient to sell their products as well.