The mission of the International Sports Heritage Association (ISHA) is to educate, promote and support organizations and individuals engaged in the celebration of sports heritage.

The ISHA Annual Conference is held in the autumn of each year. The conference includes educational seminars on topics such as education and technology, collections and curation, conservation and preservation, licensing and marketing, fundraising and foundations by professionals from both the non-profit and for-profit sectors, as well as a trade show providing museum product and service information, round-table discussions (a forum for the informal exchange of ideas), facility tours, and other special events.