ACS Leads

- A large qualified database, is a good resource for the direct Selling teams of an
organization.

- Helps Executives priorities their work, based on Quality of Opportunities being followed
up by them.

- Easy to follow-up on Cases if assigned Executive is not available, as the new executive
can check the Interaction History, before contacting the Customer / Prospect.

- Source of opportunity (how an opportunity has been received) helps in identifying and
fine-tuning the Promotion Media mix.