12 Rules for Iife

Four words every writer is dying to hear at least once in life: “One million copies sold.” But you wouldn’t expect to hear them four months after the publication of your second book. Then again, Jordan Peterson’s isn’t just a book. As for his first one, Peterson spent years collecting and refining the ideas that would create a sort of blueprint for a good life. This time, however, the book didn’t flop and sell less than 500 copies.

Since its publication in January and Peterson’s accompanying world tour, this book completely exploded, dominating bestseller lists around the globe. Suddenly, millions view, listen to, and follow Peterson on social media, he’s racked up over $60,000 in monthly donations through Patreon, and, of course, one million copies sold.

Whether he’s just struck the right nerve at the right time or put his finger on true significance and meaning, only time will tell, but with thousands of people messaging him how the book’s changed their lives, chances are good it’s the latter. Let’s look at 3 of his rules to begin to find out:

Sweep in front of your own door before pointing out the street is dirty.
Treat yourself like a child you’re responsible for.
Aim to do what is meaningful, not convenient.
These form the premise Peterson’s book is built on and thus, the context for understanding why it’s been such a success. Let’s go!