If you already monitor the media for your company or brand at the Institute of Media Monitoring and have logins for the IMM Newsletter, then the IMMapp application is just for you! Now you have control over publications from all media from your phone.
Want to stay up to date with what they say about your products and industry before turning on your computer? In the IMMapp application, you have even faster access to monitored media materials, and thus - the ability to instantly react to the content of publications, including social media that require it.
In IMMapp, you not only read publications, you also listen to them!
Are you a fan of podcasts and audiobooks? Do you need a break from constantly looking at the screen while working? With the IMMapp application, you do not need to read all monitored publications, you can also listen to them! All you need to do is activate the LISTEN option for a given material.
Potential image crisis? You'll be the first to know with IMMapp!
You set up PUSH notifications and find out what is happening in the media right away - from your smartphone. The IMMapp application will notify you about the appearance of each new publication on social media, on internet portals, in the press, on the radio or on TV.
You manage your clipping here and now
You react instantly to interactions in social media, share the effects of communication activities with colleagues and stakeholders, and prevent image crises. With the simple SHARE function, you can share the monitored content with others in all messengers you use on your phone.
You see and you already know…
Thanks to the color markings in the titles of publications, you know what the meaning of the collected materials is. The ones marked in green are recognized as positive, in black - neutral, while the red color means that the issue monitored by you appeared in a negative context.
You know the value of each publication right away!
At the same time, in the main view of the IMMapp application, you will verify the Advertising Equivalent (AVE) for each material, i.e. an indicator expressing the monetary value that would have to be spent on the material or broadcast of a given message, if it were an advertisement in the same format, and the reach, which informs about the number of potential contacts with media message, i.e. about its estimated range.
Analysis of the effects in the Analytical Module in IMMapp version
In the application, you verify the development of your communication on an ongoing basis - using simple charts, you can check the number and AVE of publications over the course of a week, month or other chosen time range, as well as the percentage of publications with a negative, neutral and positive overtone for selected catalogs.
Want to stay up to date with what they say about your products and industry before turning on your computer? In the IMMapp application, you have even faster access to monitored media materials, and thus - the ability to instantly react to the content of publications, including social media that require it.
In IMMapp, you not only read publications, you also listen to them!
Are you a fan of podcasts and audiobooks? Do you need a break from constantly looking at the screen while working? With the IMMapp application, you do not need to read all monitored publications, you can also listen to them! All you need to do is activate the LISTEN option for a given material.
Potential image crisis? You'll be the first to know with IMMapp!
You set up PUSH notifications and find out what is happening in the media right away - from your smartphone. The IMMapp application will notify you about the appearance of each new publication on social media, on internet portals, in the press, on the radio or on TV.
You manage your clipping here and now
You react instantly to interactions in social media, share the effects of communication activities with colleagues and stakeholders, and prevent image crises. With the simple SHARE function, you can share the monitored content with others in all messengers you use on your phone.
You see and you already know…
Thanks to the color markings in the titles of publications, you know what the meaning of the collected materials is. The ones marked in green are recognized as positive, in black - neutral, while the red color means that the issue monitored by you appeared in a negative context.
You know the value of each publication right away!
At the same time, in the main view of the IMMapp application, you will verify the Advertising Equivalent (AVE) for each material, i.e. an indicator expressing the monetary value that would have to be spent on the material or broadcast of a given message, if it were an advertisement in the same format, and the reach, which informs about the number of potential contacts with media message, i.e. about its estimated range.
Analysis of the effects in the Analytical Module in IMMapp version
In the application, you verify the development of your communication on an ongoing basis - using simple charts, you can check the number and AVE of publications over the course of a week, month or other chosen time range, as well as the percentage of publications with a negative, neutral and positive overtone for selected catalogs.
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