mediaTRUST icon

mediaTRUST

Instytut Monitorowania Mediów
Free
100+ downloads

About mediaTRUST

If you are already using mediaTRUST monitoring for your company or brand and have access to the platform, the mediaTRUST app is perfect for you! You can now check media appearances directly on your phone.

Would you like to be connected to discussions about your products or industry before you get to the computer? With the mediaTRUST app you will have faster access to monitoring results and, as a result, you can react quickly, including to social media, if such a need arises.

With the mediaTRUST app you can even listen to articles!

Do you like podcasts and audio books? Do you sometimes need a long break from reading on your computer screen at work? With the mediaTRUST application you don't have to read all the monitored materials - you can listen to them! All you need to do is activate the LISTEN option that accompanies a particular material.

Potential image crisis? With the mediaTRUST app, you'll be the first to find out!

Just activate the PUSH alerts and you will immediately find out what is happening in the media - directly on your smartphone. mediaTRUST app will alert you if there are new appearances on social media, on websites, in the print media or on radio or television stations.

You can manage media results right here and right now

You can react immediately to social media discussions, share the results of your communication work with your colleagues and prevent PR crises. You can also distribute the monitored materials using other communication applications in your phone.

See and you already know…

Due to the color coding of the titles you are immediately informed about the feeling of the monitored materials. The ones in green are positive, the ones in black are the ones in neutral, and the ones in red contain a negative context with reference to the monitored keywords.

You know the value of each occurrence immediately!

At the same time, in the main image of the mediaTRUST application, you can check the Advertising Equivalent Value (AVE) for each material. This indicates the cash value of an article or news item, which would have been paid for if the material had been an advertisement in the same format. You are also informed about the audience, this being the number of potential contacts of the material.

Analysis of results in the Analytical Module of the mediaTRUST application

With the help of the application you can control the current evolution of PR communication - using simple graphs you can check the number and AVE of materials in directories, for a week, a month or for a custom interval, but also the distribution of materials according to their feeling.

mediaTRUST Screenshots

More from Instytut Monitorowania Mediów