CHE GUEVARA Tu y Todos +
Fifty years after his death, a surprising exhibition, a great narration of the story and the life of Che as a
man and as a historical figure.
From 6th December 2017 at Fabbrica del Vapore Che Guevara Tú y Todos. Designed and set up by
SIMMETRICO Cultura, the exhibition is produced by Alma, RTV Comercial de l’Avana and the Centro de
Estudios Che Guevara, under the patronage of and the scientific collaboration with the University of
Milan and IULM University.
The foundation of the event is the agreement with the Study Centre for the valorisation of the Archive,
which is documentary heritage of universal interest acknowledged by UNESCO in 2013, when it was
included in the “Memories of the World” programme.
The exhibition develops philologically in three levels, which have different multi-media solutions, all
captivating and with considerable communication effectiveness.
Using a journalistic style of narration, the first level talks about the geopolitical context. The second
level is biographical. With numerous and original archived materials, it goes through the character’s
private and public experiences, such as his official speeches, his considerations on education, foreign
policy and economics, the sense of the revolution and hope in “New Man”
It is Ernesto Guevara, El Che, talking about himself.
This App is the natural extention to the exhibition visit.
There is a story, for a long time fallen in oblivion, linking Leonardo da Vinci's affairs to the city of Milan.
It is that of a vineyard, donated to Leonardo in 1498 by the Duke of Milan, Ludovico il Moro, and hiding
legends about the life, works and followers of the artist. This little gem lies at the bottom of the Atellani
House, a Renaissance residence rebuilt in the 900's thanks to the ingenious Milanese architect Piero
Portaluppi.
Today you will also discover the story and in the most fascinating ways, thanks to La Vigna di Leonardo
+, an innovative tool that will make your visit even more enjoyable, formative and entertaining.
Interactive features will let you express the moods aroused by the various contents and will give you the
opportunity to let CHE GUEVARA Tu y Todos + dialogue with the most beloved social channels.
It contains (partial access for the “preview” mode):
- images of environments, works, characters and historical documents,
- storytelling
- tutorial (introduction to the App features)
- “like” and “notepad” function (to collect, note down and share your preferences on your social)
- “share social” function (to share the elements of interest on your favorite social)
- information: timetables, prices, addresses, contacts
The “preview” mode of the App allows access to some of the information: once at the exhibition the
proximity sensors there placed will activate the access to the full visit.
After the visit the Memory function will also be active and all information in the App will remain active
and viewable.
CHE GUEVARA Tu y Todos + is part of the service for art, exhibitions and museums offered by
Enjoymuseum srl.
Note:
- An internet connection is required, provided free of charge at the exhibition (please ask for on-site)
- We recommend the availability of approximately 600 MB of free space on the device.
Fifty years after his death, a surprising exhibition, a great narration of the story and the life of Che as a
man and as a historical figure.
From 6th December 2017 at Fabbrica del Vapore Che Guevara Tú y Todos. Designed and set up by
SIMMETRICO Cultura, the exhibition is produced by Alma, RTV Comercial de l’Avana and the Centro de
Estudios Che Guevara, under the patronage of and the scientific collaboration with the University of
Milan and IULM University.
The foundation of the event is the agreement with the Study Centre for the valorisation of the Archive,
which is documentary heritage of universal interest acknowledged by UNESCO in 2013, when it was
included in the “Memories of the World” programme.
The exhibition develops philologically in three levels, which have different multi-media solutions, all
captivating and with considerable communication effectiveness.
Using a journalistic style of narration, the first level talks about the geopolitical context. The second
level is biographical. With numerous and original archived materials, it goes through the character’s
private and public experiences, such as his official speeches, his considerations on education, foreign
policy and economics, the sense of the revolution and hope in “New Man”
It is Ernesto Guevara, El Che, talking about himself.
This App is the natural extention to the exhibition visit.
There is a story, for a long time fallen in oblivion, linking Leonardo da Vinci's affairs to the city of Milan.
It is that of a vineyard, donated to Leonardo in 1498 by the Duke of Milan, Ludovico il Moro, and hiding
legends about the life, works and followers of the artist. This little gem lies at the bottom of the Atellani
House, a Renaissance residence rebuilt in the 900's thanks to the ingenious Milanese architect Piero
Portaluppi.
Today you will also discover the story and in the most fascinating ways, thanks to La Vigna di Leonardo
+, an innovative tool that will make your visit even more enjoyable, formative and entertaining.
Interactive features will let you express the moods aroused by the various contents and will give you the
opportunity to let CHE GUEVARA Tu y Todos + dialogue with the most beloved social channels.
It contains (partial access for the “preview” mode):
- images of environments, works, characters and historical documents,
- storytelling
- tutorial (introduction to the App features)
- “like” and “notepad” function (to collect, note down and share your preferences on your social)
- “share social” function (to share the elements of interest on your favorite social)
- information: timetables, prices, addresses, contacts
The “preview” mode of the App allows access to some of the information: once at the exhibition the
proximity sensors there placed will activate the access to the full visit.
After the visit the Memory function will also be active and all information in the App will remain active
and viewable.
CHE GUEVARA Tu y Todos + is part of the service for art, exhibitions and museums offered by
Enjoymuseum srl.
Note:
- An internet connection is required, provided free of charge at the exhibition (please ask for on-site)
- We recommend the availability of approximately 600 MB of free space on the device.
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