Dow TrendsLab is a series of exciting concept collections that help formulators get ahead of the consumer curve in product development. With “Holistic Beauty” as its 2020 theme, this unique kit will bring digital to an even higher level through an augmented reality App experience that showcases concept formulations aligned to three key pillars in personal care. The app consists of a combination of interactive questionnaire and augmented reality to cover how more than 40 Dow products bring differentiated performance to multiple formulations that carry, at their core, the safety for both people and the planet.
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