In this era of globalization and capitalism, digital platforms for businesses are becoming increasingly popular all around. Often these platforms are given on a large scale and they are started by big industrialists of the country or abroad. Due to these digital platforms, a large consumer group of local merchants is getting away from them and now shifting towards these digital platforms. Now in such a situation, local businessmen are beating in the game of these capitalists and modern technology. Apni Shopee is an important solution to this problem of these local shopkeepers without huge capital, which is an attempt to provide a digital version of the local market to the fast digitizing consumers and a complete digital solution for the local merchants. With this platform, the digital consumer can contact any shopkeeper of his local market through various contact channels and get the availability of the goods he wants at a reasonable price sitting at home in the same way as he buys online through a big digital medium. Presently 40000 shopkeepers in 35 two-tier and 10 one-tier cities of the country are registered on this platform.
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