BeautyFit®

BeautyFit has been and continues to be a trusted innovator in the development of highly effective quality products and daily care products. Our vision is to improve people’s lives by providing results-oriented solutions that are backed by science for the health of your body. "Be Beautiful...Be You". 4 simple words helped build one of the nutrition industry's truly unexpected success stories. When Jimmy Mentis launched BeautyFit, he was warned of the challenges and limitations of trying to build a women's-only sports supplement brand. His critics cautioned him that women wouldn't support a brand geared only to women, questioning whether serious female athletes may actually prefer products designed for men. As it turned out, women quickly embraced the brand. BeautyFit became a worldwide movement, fueled by an impassioned community of women and a rapidly growing line of high quality and innovative products. While the formulas and flavorings have been celebrated across the industry,