Founded by husband and wife duo, Payal Bhatia and Rahul Bhatia in 2020 at the start of the lockdown.
Initially started as a small accessories selling set up to support local tailors, artisans and fabric manufacturers during the initial lockdown.
Looking at the initial response to our designs, customer service and overall customer happiness, SFM expanded into Sleep Wears and Lounge Wears in July 2020.
Over a year since then, we have serviced more than 50,000 customers all over India and shipped accessories, Sleepwears and Loungewears.
We believe in sending only the finest products at the most reasonable pricing, making luxury sleepwear and loungewears accessible to most of our customers.
Payal is a beauty and lifestyle YouTuber and is the one choosing the trendiest of prints and fabrics for the ever changing fashion landscape.
Rahul is the brains behind the website devolopment, digital marketing and logistics part of the business, being from a background in logistics business, definitely helped in planning and on time shipments of our products.
We are still a small business learning everyday and we want to say "Thank You" to each and every one of our customers in the last one year who have made a significant contribution in supporting over 20 karigars and their families indirectly by purchasing from a local business where every product is sourced locally and hand made with lots of love to perfection.
We hope to continue our journey and grow the SFM family to a million happy customers very soon.
Thank you for reading our story and supporting our small business, we would like to welcome you to the SFM family.
Initially started as a small accessories selling set up to support local tailors, artisans and fabric manufacturers during the initial lockdown.
Looking at the initial response to our designs, customer service and overall customer happiness, SFM expanded into Sleep Wears and Lounge Wears in July 2020.
Over a year since then, we have serviced more than 50,000 customers all over India and shipped accessories, Sleepwears and Loungewears.
We believe in sending only the finest products at the most reasonable pricing, making luxury sleepwear and loungewears accessible to most of our customers.
Payal is a beauty and lifestyle YouTuber and is the one choosing the trendiest of prints and fabrics for the ever changing fashion landscape.
Rahul is the brains behind the website devolopment, digital marketing and logistics part of the business, being from a background in logistics business, definitely helped in planning and on time shipments of our products.
We are still a small business learning everyday and we want to say "Thank You" to each and every one of our customers in the last one year who have made a significant contribution in supporting over 20 karigars and their families indirectly by purchasing from a local business where every product is sourced locally and hand made with lots of love to perfection.
We hope to continue our journey and grow the SFM family to a million happy customers very soon.
Thank you for reading our story and supporting our small business, we would like to welcome you to the SFM family.
Show More
