Driven by ambition and passionate about youth, grounded on the importance of sports, we support a diversity of talented athletes.
Our strategic initiative is to be the biggest representative of sports’ brands in Egypt and Africa.
We promote our athletes and our brands by organizing mega sports events, international championships, and strong retail network.
Our strategic initiative is to be the biggest representative of sports’ brands in Egypt and Africa.
We promote our athletes and our brands by organizing mega sports events, international championships, and strong retail network.
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