Being Bio Basics:
Hi, we are Bio Basics. Committed to safe organic whole foods, consumer health, decent livelihoods for farmers and preservation of our natural environment. We present 300+ organic food goodies (fresh produce - veggies, fruits and such, and groceries) and much more - everything that all our families really need. For our food, our bodies and our homes. Sincerely sourced, directly procured from organic farmers and producers, and personally curated, these goodies are made easily accessible across India.
The Beginnings:
Ramesh and Devi launched Bio Basics in 2015. A year after they landed in Coimbatore, Tamil Nadu. Ramesh, after 22 years of corporate world experience, and Devi, after 12 years of corporate experience and another 10 years as an activist with the organic food movement of India. Working with NGOs, both in India and abroad, Devi wanted to start organic farming. Ramesh followed her footsteps, as a good husband should! Walking away from a lucrative and responsible position for an MNC based in the Netherlands, he told his boss he was quitting to grow peanuts! After growing moong (green grams), sesame and peanuts (aka groundnuts) for over 2 seasons in 2014, they realized that there was no need for more newbie farmers. Farmers needed a fair, large and sustainable market for the organic produce they were already growing. Bio Basics was thus launched to create and grow a market for organic farmers.
Our name and the motto:
Bio, the first name, was a carry forward from the founders’ stint in Europe, where organic food is known as “biologique” (Bio for short). Pronounced as bee-oh. The word “Bio” also means life, natural life and is pronounced here in India as bye-oh. Hence the first name “Bio”. This influenced our motto - “be organic, buy organic” (bee-oh, bye-oh...get it?) to represent the fact that we need to understand why go organic, before we start by buying organic. “Basics”, because we like to stick to the basics, keep it simple and essential, accessible to all, as cost-effective as possible, as opposed to being a luxury for the few, complicated, showy with needless pretences. Basics, because all of us should have these products. Hence our aim to be true to all that. The upstanding carrot represents the natural root with its leaves, usually seen only after some effort of digging out this gem. Colorful, sweet, and hard to grow, but now known to all. Representing all that we are and we wish to be. The peanuts between the “Be organic” and “Buy Organic” are unshelled peanuts (aka groundnuts) that Ramesh set out to grow as he told his boss while quitting his job in the Netherlands! And they are growing!
Hi, we are Bio Basics. Committed to safe organic whole foods, consumer health, decent livelihoods for farmers and preservation of our natural environment. We present 300+ organic food goodies (fresh produce - veggies, fruits and such, and groceries) and much more - everything that all our families really need. For our food, our bodies and our homes. Sincerely sourced, directly procured from organic farmers and producers, and personally curated, these goodies are made easily accessible across India.
The Beginnings:
Ramesh and Devi launched Bio Basics in 2015. A year after they landed in Coimbatore, Tamil Nadu. Ramesh, after 22 years of corporate world experience, and Devi, after 12 years of corporate experience and another 10 years as an activist with the organic food movement of India. Working with NGOs, both in India and abroad, Devi wanted to start organic farming. Ramesh followed her footsteps, as a good husband should! Walking away from a lucrative and responsible position for an MNC based in the Netherlands, he told his boss he was quitting to grow peanuts! After growing moong (green grams), sesame and peanuts (aka groundnuts) for over 2 seasons in 2014, they realized that there was no need for more newbie farmers. Farmers needed a fair, large and sustainable market for the organic produce they were already growing. Bio Basics was thus launched to create and grow a market for organic farmers.
Our name and the motto:
Bio, the first name, was a carry forward from the founders’ stint in Europe, where organic food is known as “biologique” (Bio for short). Pronounced as bee-oh. The word “Bio” also means life, natural life and is pronounced here in India as bye-oh. Hence the first name “Bio”. This influenced our motto - “be organic, buy organic” (bee-oh, bye-oh...get it?) to represent the fact that we need to understand why go organic, before we start by buying organic. “Basics”, because we like to stick to the basics, keep it simple and essential, accessible to all, as cost-effective as possible, as opposed to being a luxury for the few, complicated, showy with needless pretences. Basics, because all of us should have these products. Hence our aim to be true to all that. The upstanding carrot represents the natural root with its leaves, usually seen only after some effort of digging out this gem. Colorful, sweet, and hard to grow, but now known to all. Representing all that we are and we wish to be. The peanuts between the “Be organic” and “Buy Organic” are unshelled peanuts (aka groundnuts) that Ramesh set out to grow as he told his boss while quitting his job in the Netherlands! And they are growing!
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