Sela+, the loyalty program from Sela – the leading entertainment company in Saudi Arabia and owner of Via Riyadh, BLVD City, BLVD World, Jeddah Yacht Club & Marina, and Jeddah Promenade – rewards members for their spending across our destinations. Members can enroll by downloading the Sela+ mobile application and accepting the Terms & Conditions.
Members earn points on eligible transactions made at participating tenants in Via Riyadh, BLVD City, JYC, and Promenade. Points are accrued either by linking a Visa Card or by scanning the invoice through the app. Once validated, points are credited directly into the member’s Points Wallet.
Points can be redeemed against a wide variety of rewards from participating merchants, including discounts, buy 1 get 1, complimentary items, and more from the Sela+ Reward Catalogue. The program features multiple tiers:
- Silver: 0 – 49,999 SAR annual spend
- Gold: 50,000 – 299,999 SAR annual spend
- Platinum: 300,000 SAR+ annual spend
- Black: By invitation or by yearly subscription of 25,000 SAR, with instant 15,000 bonus points and exclusive privileges from hotel stays, boat trips, event tickets, and more.
The earning scheme is 1 SAR = 1 Point, except for selected fashion and jewelry tenants in Via Riyadh, where the earning scheme is 10 SAR = 1 Point. Points expire 12 months from the date of accrual. Members may also earn bonus points on tactical promotions and engagement, such as:
· Welcome Bonus Points: 1,000 Points
· Refer a Friend: 500 Points per referral
Members may also purchase points to add to their Points Wallet at the rate of 10 SAR = 5 Points.
Eligibility: Members must be 18 years of age or older
Members earn points on eligible transactions made at participating tenants in Via Riyadh, BLVD City, JYC, and Promenade. Points are accrued either by linking a Visa Card or by scanning the invoice through the app. Once validated, points are credited directly into the member’s Points Wallet.
Points can be redeemed against a wide variety of rewards from participating merchants, including discounts, buy 1 get 1, complimentary items, and more from the Sela+ Reward Catalogue. The program features multiple tiers:
- Silver: 0 – 49,999 SAR annual spend
- Gold: 50,000 – 299,999 SAR annual spend
- Platinum: 300,000 SAR+ annual spend
- Black: By invitation or by yearly subscription of 25,000 SAR, with instant 15,000 bonus points and exclusive privileges from hotel stays, boat trips, event tickets, and more.
The earning scheme is 1 SAR = 1 Point, except for selected fashion and jewelry tenants in Via Riyadh, where the earning scheme is 10 SAR = 1 Point. Points expire 12 months from the date of accrual. Members may also earn bonus points on tactical promotions and engagement, such as:
· Welcome Bonus Points: 1,000 Points
· Refer a Friend: 500 Points per referral
Members may also purchase points to add to their Points Wallet at the rate of 10 SAR = 5 Points.
Eligibility: Members must be 18 years of age or older
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