Gulaq By Estee

About Gulaq


Investing is complex. Understanding it shouldn’t be.

Gulaq is your intelligent partner for mutual fund investing. Powered by AI, it transforms your portfolio into clear insights, uncovers hidden risks, and helps you make smarter investment decisions—all in one place.


Whether you’re just starting your journey or managing a large portfolio, Gulaq makes it effortless to track, analyze, and optimize your investments.


Link your mutual funds in seconds and get an instant Portfolio X-Ray—covering returns, risks, diversification, overlaps, and sector exposure. With AI-powered chat, you get real-time, personalized answers about your money.



Key Features

AI Chatbot (Gulaq AI)
Your personal finance assistant—get instant answers to portfolio queries anytime.

Portfolio X-Ray & Analytics
• Returns & performance tracking
• Risk & diversification score
• Fund overlap check
• Sector & asset allocation insights

Mutual Fund Tracker
Track SIPs, lumpsum investments, and historical performance—all in one clean dashboard.

Direct vs. Regular Tool
See how much you save with Direct Plans vs. Regular Plans.

Know & Grow
Learn smarter investing through Blogs & Videos created for both beginners and experienced investors.

Advanced Analytics
Sharpe Ratio, Alpha, Beta, Standard Deviation & more—professional-grade insights at your fingertips.

Safe. Secure. Trusted.
Gulaq is a product of Estee Advisors, a SEBI-registered financial advisor and pioneer in quant-based investing. Your data is encrypted, and your privacy is our top priority.

Download Gulaq today—make your mutual fund investing smarter, clearer, and stress-free.